Sophia is a womenswear editor exploring the latest in women’s fashion, from refined essentials to rising trends. Her writing combines sharp analysis with practical style advice, guiding readers to refine their wardrobes and anticipate what’s next.
Complete guide to Australian women's fashion—from Zimmermann's resort wear and Bassike's coastal minimalism to sustainable pioneers like Outland Denim, avant-garde designers, and swimwear specialists. Discover what's Australian-owned, made locally, and what defines effortless Aussie style.
Discover Virtual Try-On, AI Sizing, and Cash Back rewards—plus personalized feeds, price alerts, and real style inspiration. Your complete guide to the Parallel Shop.
Stop guessing how clothes will look on you. Virtual Try-On uses AI to show you wearing thousands of items in seconds—upload one photo and shop with total confidence.
In 2025, lace has broken free from special occasions to become the layering hero of everyday luxury. From turtlenecks under blazers to midi dresses that transition from desk to dinner, discover how to master romantic rebellion with a modern edge.
The fashion crowd is embracing elegantly disheveled style. The Frazzled English Rose trend celebrates oversized tweeds, artful layering & beautiful chaos over perfection.
Polka dots are everywhere right now, but it's how you style them that makes them yours. Whether you go runway bold or casual street style, they're a mood-lifting, confidence-boosting print worth trying.
