Shopping is more fun when you can ask questions.
"Is that fabric as soft as it looks?"
"Do those jeans have any stretch, or are they pretty rigid?"
"How comfortable are those boots? Do they need to be broken in?"
Until now, getting those answers meant digging through Instagram comments or a wall of Reddit text. So we built a better way.
What's New: Parallel Conversations
Parallel Conversations is a new feature that lets you start or join threaded discussions right on fashion posts, like mini Reddit threads tied directly to the content you're viewing. Instead of a flood of fire emojis, you get real talk from people who care about the same things you do.
You can start a conversation about a tagged product, an untagged item you spot in the post, the full outfit, or anything else (like the location or photo style). Each thread stays organized around its topic, so nothing gets lost in the noise.
How It Works
- Browse the feed - While scrolling, you'll see either a conversation icon under each post. Click this icon to see the conversations under that post.
- Pick your topic - Tap to start a thread and choose what you want to discuss: a specific product, the overall outfit, an untagged item, or something else entirely.
- Join the discussion - Write your question or reply to existing threads. Replies go one level deep; simple, structured, no chaos.
- Get your answers - See product tags, the original post, and real responses from creators and shoppers—all in one place
- Find conversations anytime - On post pages, scroll to the Conversations section to browse all active threads tied to that content
Why It Matters
Get real answers before you buy: No more wondering if that dress runs small or if those shoes are actually comfortable. Ask the people who've worn it, styled it, or shopped it—and get honest feedback that helps you click 'Buy' with confidence.
Shop smarter, not scattered: Your entire fashion journey—from inspiration to validation to purchase—now happens in one place. No more jumping between Instagram for inspo, Reddit for reviews, and Google for product details.
Connect beyond the double-tap: Whether you're a creator sharing your style or a shopper hunting for the perfect piece, Conversations gives you a space for meaningful dialogue. Share outfit ideas, discuss brands, or just vibe over a shared aesthetic.
Helpful discussions get rewarded: On Parallel, we prioritize conversations that add value. Thoughtful threads help content stay visible longer, which means creators who engage authentically can earn more from their posts while shoppers discover the most helpful insights.
Frequently Asked Questions
Why not just use Instagram or TikTok comments?
Those platforms are built for engagement, not clarity. Fire emojis are great for the algorithm—but not when you're trying to decide if linen pants wrinkle easily or if boots run narrow. Conversations is built specifically for real shopping talk.
Do I need to be a creator to join in?
Nope! Anyone can start or join a conversation. Whether you're asking about fit, sharing your experience with a product, or offering styling advice, your voice matters.
Where do I find Conversations?
Look for the "Start a Conversation" or "[X] Active Conversations" button while browsing your feed. You can also scroll to the Conversations section on any post page to see all active threads.
What makes a good conversation?
The best threads are honest, specific, and helpful. Think: "These boots look great but are stiff out of the box—took 3 wears to soften" or "I'm 5'7" and looking for wide-leg trousers that don't swamp me. Any recs?" Give context, share real experiences, and invite others to jump in.
Will this replace reviews?
Not quite—it complements them. Reviews are static snapshots; Conversations are dynamic and evolving. You can ask follow-up questions, compare notes with others, and get insights that go beyond a star rating.
What if I just want to hype someone up?
Go for it! Compliments are always welcome. But we also hope you'll join in on outfit-specific conversations that help the community shop smarter.
Ready to Start Talking?
Dive into the conversation. Ask that styling question, share how those jeans fit after a wash, or drop the name of an alternative brand you love. Fashion is better when we talk about it—and now you have a place built just for that.
Parallel Conversations is our answer to a shopping experience that's been scattered across too many platforms for too long. Because you deserve more than just inspiration—you deserve answers, connection, and a community that gets it. Welcome to a smarter way to talk fashion.
