Shopping for fashion just got a major upgrade. We've transformed the Parallel Shop into the most comprehensive, personalized, and rewarding fashion discovery experience available—and we can't wait for you to explore everything new.
What's New in the Parallel Shop
The Parallel Shop has always been about helping you discover amazing fashion from over 10,000 brands in one place. Now, we've elevated that experience with powerful new tools that make shopping more personal, more confident, and more rewarding than ever before.
Jump to what interests you most:
New Parallel Shop Features (October 2025)
- Virtual Try-On - See clothes on your actual body before you buy.
- Cash Back Rewards - Earn real money on every purchase.
- Your Brands Feed - Follow favorites and get a personalized shopping experience.
Your Parallel Shopping Essentials
- AI Sizing - Get perfect fit recommendations across thousands of brands.
- Wishlists & Price Drop Alerts - Never miss a deal or restock.
- Price History Tracking - Shop with confidence knowing you're getting the best price.
- Authentic Reviews & Real Style - See clothes on real people, not just models.
Want the full story? Keep reading for detailed guides on each feature and how they work together to transform your shopping experience.
Virtual Try-On: See Yourself Before You Buy
The guessing game is over. Virtual Try-On uses AI to show you exactly how clothes will look on your actual body before you purchase—no more wondering if that style will work for you.
How It Works:
- Upload your photo once to your secure Parallel account
- Browse thousands of eligible items marked with the Virtual Try-On badge
- Tap to instantly see yourself wearing any item in under 20 seconds
- Experiment with different colors, patterns, and styles risk-free
- Share results with friends for feedback before buying
- Download images or save favorites for later
Why It Matters: Virtual Try-On eliminates the uncertainty of online shopping. See how colors, patterns, and silhouettes look on you—not just on models who might not share your body type. Try bold new styles outside your comfort zone without commitment. It's body-positive shopping that gives you confidence in every purchase and dramatically reduces returns.
→ Read more about Virtual Try-On
AI Sizing: Find Your Perfect Fit
Finding your perfect size shouldn't be a guessing game. Parallel's AI-powered sizing tools—Quick Fit and Perfect Fit—analyze your measurements and compare them against millions of purchases to recommend the size that's most likely to work for you.
Two Ways to Get Sized on Parallel:
Quick Fit - Enter just your height and weight for instant size recommendations in about 5 seconds. Perfect for quick shopping sessions when you need guidance fast.
Perfect Fit - Upload two photos for precision sizing based on thousands of body measurements. Get deep personalization and see real fits on people with body types similar to yours through your Parallels Feed.
The Benefits to Parallel's AI Sizing:
- Know your best size before you buy across thousands of brands
- Reduce returns and the frustration of ordering multiple sizes
- See how items fit on people with similar body types
- Shop with confidence that what you're buying will actually work for you
- AI recommendations get smarter as you shop
No more ordering three sizes "just to see." Parallel's AI sizing gives you the confidence to buy right the first time.
→ Discover how AI sizing works
Cash Back: Earn While You Shop
Why just shop when you can get paid to shop? Parallel Cash Back rewards you with real money for purchases you're already making through our platform.
How It Works:
- Browse eligible items marked with clear cashback amounts
- Shop normally—checkout on Parallel or through brand partner sites
- Earn automatic rewards once your order ships and is confirmed
- Cash out via PayPal once you hit the $20 minimum threshold
Why You'll Love It: Cash Back isn't just another points program—it's actual money back in your pocket that you can withdraw and spend however you want. Stack it with Parallel's price comparison tools and coupon codes to maximize both immediate savings and long-term rewards on every purchase. Transform every fashion discovery session into a money-making opportunity.
→ Read more about Parallel Cash Back
Personalized Discovery: Follow Brands You Love
Your fashion taste is unique—your shopping feed should be too. Follow your favorite brands and designers to create a completely personalized shopping experience that gets smarter the more you use it.
What You Get:
- A curated feed featuring new arrivals from brands you love
- AI-powered recommendations based on your browsing and style preferences
- Trending products from the designers and retailers you follow
- One destination for all your favorite brands—no more juggling multiple websites
- Discovery that improves with every interaction
The Parallel Shop learns from your behavior to show you increasingly relevant products. It's like building your own personal fashion retailer, curated around the brands and styles you actually care about.
→ Build your personalized feed
Smart Wishlists with Price Drop Alerts
Never miss out on a deal again. Save items to your wishlist and get automatic notifications when prices drop or products come back in stock.
Wishlist Benefits:
- Organize your favorite finds in one place
- Automatic price tracking across multiple retailers
- Instant alerts when items go on sale
- Restock notifications so you never miss your size
- Compare prices and wait for the perfect moment to buy
Your wishlist becomes your personal shopping assistant, monitoring prices 24/7 so you can buy at exactly the right moment. No more checking back manually or wondering if you're getting the best deal.
→ Read more about Parallel Wishlist & Price Drop features
Real People, Real Style: See Clothes in Action
Remember Lookbook.nu? That beloved fashion community where real people shared their everyday style before it shut down? Or The Sartorialist's authentic street style photography that captured real outfits in the wild? Or how about Pinterest? The Parallel Shop provides that magic of authentic inspiration—but layers on additional shopping insights and features.
Tired of scrolling through overly-edited model photos that don't reflect reality? Parallel shows you how products look on real people in everyday settings through authentic user-generated content on brand and product pages.
What You'll See:
- Street style meets shopping - Real outfits from real people, just like Lookbook.nu and The Sartorialist, but every post is shoppable.
- Authentic user-generated content on brand and product pages showing how clothes look in everyday life, not just on professional models.
- Real fits on diverse body types - See how that dress actually fits someone with your shape.
- Multiple styling ideas for the same piece worn in different ways by the Parallel community.
- Honest reviews and feedback from actual buyers who own and wear the items.
- Social proof that matters - Make confident decisions based on real experiences.
This is fashion discovery powered by community. See how that dress fits someone with your body type, discover new ways to style a piece you're considering, or get inspired by how real people wear their favorite brands. Real people, real style, real confidence.
→ Read more about Parallel's creator community
How These Features Work Together
The magic of the Parallel Shop isn't just in the individual features—it's how they work together to create a complete shopping experience:
Discover → Follow brands and browse your personalized feed
Visualize → Use Virtual Try-On to see items on your body
Confirm → Check AI sizing recommendations for confidence
Validate → See how real people style and wear the item
Save → Add to wishlist and wait for price drops
Earn → Purchase and collect cash back rewards
Every feature solves a specific pain point, but together they transform online fashion shopping from frustrating guesswork into confident, rewarding discovery.
Explore the Parallel Shop
Join TodayWhy Shop on Parallel
We built the Parallel Shop around a simple belief: fashion shopping should be personal, transparent, and rewarding. That means:
Personalized - Your feed, your brands, your style preferences.
Rewarding - Get paid for shopping and sharing fashion.
Confident - Know how things will look and fit before buying.
Transparent - Real prices, real people, real reviews.
Smart - AI-powered tools that save you time and money.
Comprehensive - Over 10,000 fashion brands in one destination.
The Parallel Shop brings together millions of products from your favorite retailers while solving the problems that make online fashion shopping frustrating. No more sizing confusion, style uncertainty, or wondering if you're getting a good deal.
Getting Started with Parallel Shop
Ready to experience smarter fashion shopping? Here's how to make the most of the Parallel Shop:
- Create your free account - Sign up in seconds to unlock all features
- Set up your profile - Add measurements for AI sizing recommendations
- Upload a photo - Enable Virtual Try-On for instant visualization
- Follow your favorite brands - Build your personalized shopping feed
- Create your wishlist - Save items and get price drop alerts
- Start shopping - Browse, compare, try on, and earn cash back
Every feature is designed to work together, but you can use the ones that matter most to you. Whether you're hunting for specific items or casually browsing, the Parallel Shop adapts to your shopping style.
Explore Parallel Shop
Start TodayFrequently Asked Questions
Do I need to use all these features?
Not at all! Each feature stands alone, so you can use the ones that matter most to you. But together, they create the most powerful and personalized fashion shopping experience available.
Is my personal data secure?
Yes. Your photos, measurements, and shopping data are encrypted and never shared with third parties or other users. Everything stays private and secure in your Parallel account. You can delete your data anytime from profile settings.
Can I shop on desktop and mobile?
Most features work seamlessly across desktop and mobile browsers. Perfect Fit sizing and Virtual Try-On photo uploads work best on the Parallel mobile app because they use your phone's camera.
Do these features cost extra?
No! All features are included with your free Parallel account. Cash Back rewards are earned on eligible purchases at no additional cost to you—just shop as you normally would.
How does Parallel make money if I'm earning cash back?
Parallel earns affiliate commissions from brand partners when you make purchases through our platform. We share a portion of that commission with you through Cash Back rewards, creating a win-win for everyone.
Which products are eligible for Virtual Try-On and Cash Back?
Millions of items are eligible for both features. Look for the "Virtual Try-On" badge and "Cash Back" label on product pages while shopping. Eligibility varies by brand and product type.
How accurate is the AI sizing?
Quick Fit provides reliable recommendations based on height and weight (3 data points). Perfect Fit offers significantly higher accuracy by analyzing thousands of measurements from your photos and comparing them against real purchase data from the Parallel community.
Start Shopping Smarter Today
The Parallel Shop gives you everything you need to shop for fashion with confidence, personality, and rewards. No more guessing on sizes, wondering how things will look, or missing out on deals.
Discover Virtual Try-On that shows you exactly how clothes will look on your body. Get AI sizing recommendations that work across thousands of brands. Earn cash back on purchases you're already making. Build a personalized feed around brands you love. And shop with the confidence that comes from seeing real people wear real clothes in real life.
Because great style shouldn't be complicated—it should be personal, rewarding, and absolutely yours.
