What to Post in Summer 2024 - Fashion Content Creator Ideas
Summer 2024 is upon us, and fashion content creators are ready to showcase the latest trends and must-have styles. With social media platforms like TikTok and Instagram setting the stage, staying ahead of the curve and keeping your content fresh and engaging is essential. Rather than individual items, current trends are driven by overarching themes and aesthetics. Understanding these trends will help you create relevant and captivating content. Here’s a guide to what’s hot this summer.
Barbiecore: Pink Everything
The Barbie movie craze has sparked a vibrant trend known as Barbiecore. This trend is about embracing shades of pink and playful, girly aesthetics. Influencers are flaunting pink dresses, accessories, and even makeup, making this a hot trend on social media.
Hot Products:
- Pink Mini Dresses
- Platform Sandals
- Heart-shaped Sunglasses
Content Ideas:
Barbiecore Outfits: Share head-to-toe pink outfits, highlighting how to style different shades of pink for various occasions.
Makeup Tutorials: Create Barbie-inspired makeup looks featuring pink eyeshadow, blush, and glossy lips.
Unboxing Videos: Unbox Barbiecore fashion hauls from popular brands, showcasing the latest pink-themed items.
Coastal Cowgirl
The coastal cowgirl aesthetic is a unique blend of Western wear and beachy vibes. Picture cowboy boots paired with flowy dresses, straw hats, and denim shorts. This fresh take on summer style is making waves on Instagram.
Hot Products:
- Cowboy Boots
- Straw Hats
- Fringe Jackets
Content Ideas:
Coastal Cowgirl Lookbooks: Curate lookbooks featuring various coastal cowgirl outfits, perfect for summer adventures.
DIY Fringe Projects: Create tutorials on adding fringe to denim jackets or shorts for a Western flair.
Day in the Life: Vlog a day in the life of a coastal cowgirl, from horseback riding to beach lounging.
Sheer Fabrics
Sheer fabrics are a hit this summer, offering a light and airy feel that’s perfect for warm weather. This trend includes sheer blouses, dresses, and skirts, often layered over bralettes or shorts.
Hot Products:
- Sheer Blouses
- Mesh Dresses
- Organza Skirts
Content Ideas:
Layering Techniques: Demonstrate how to layer sheer pieces over other clothing items to create stylish, breathable outfits.
Evening Looks: Style sheer outfits for evening events or parties, emphasizing elegance and comfort.
Sheer Hauls: Share hauls of sheer clothing from popular brands, showcasing the versatility of these pieces.
Statement Accessories
Chunky accessories are all the rage this summer. Oversized earrings, bold necklaces, and large hair clips are popular among young fashion enthusiasts on TikTok and Instagram.
Hot Products:
- Oversized Earrings
- Bold Necklaces
- Large Hair Clips
Content Ideas:
Accessory Styling: Show how to style chunky accessories with different outfits, emphasizing their statement-making power.
DIY Chunky Jewelry: Create tutorials for making your own chunky accessories, inspiring creativity among your followers.
Trend Comparisons: Compare chunky accessories from various brands in terms of style, quality, and price.
Y2K Revival
Y2K fashion continues to reign supreme, with young audiences loving the nostalgic vibes. Low-rise jeans, baby tees, and baguette bags are must-haves this summer.
Hot Products:
- Low-Rise Jeans
- Baby Tees
- Baguette Bags
Content Ideas:
Y2K Outfit Recreation: Recreate iconic Y2K celebrity outfits, giving the audience a trip down memory lane.
Thrift Store Finds: Share your best Y2K finds from thrift stores, promoting sustainable fashion.
Y2K Fashion Tips: Provide tips on incorporating Y2K elements into modern outfits.
Capture Cottagecore Charm
Cottagecore is all about embracing a romantic countryside aesthetic. Think flowy dresses, floral prints, and vintage-inspired pieces. This trend is perfect for creating dreamy, picturesque content.
Hot Products:
- Floral Dresses
- Puffed Sleeves
- Vintage Baskets
Content Ideas:
Cottagecore Picnic: Film a picnic day featuring cottagecore outfits and settings, capturing the essence of this trend.
Thrift Hauls: Highlight vintage and cottagecore-inspired finds from thrift stores, emphasizing sustainable shopping.
Aesthetic Videos: Create aesthetic videos set in nature, showcasing cottagecore outfits in picturesque landscapes.
Chic Athleisure
Athleisure continues to dominate, blending sporty elements with everyday wear. This trend includes biker shorts, oversized sweatshirts, and tennis skirts, perfect for a casual yet stylish look.
Hot Products:
- Biker Shorts
- Tennis Skirts
- Oversized Sweatshirts
Content Ideas:
Workout Outfit Ideas: Share outfit ideas for different types of workouts, from yoga to running.
Day-to-Night Transitions: Show how to transition athletic wear from day to night, offering versatile styling tips.
Brand Comparisons: Compare athletic wear from various popular brands, focusing on comfort, style, and functionality.
Leopard Print
Leopard print remains a favorite, seen in everything from dresses to accessories. It’s versatile and can be styled up or down for various occasions.
Hot Products:
ANYTHING LEOPARD!
Content Ideas:
Outfit Showcases: Share different ways to style leopard print, from casual to formal looks.
Swimwear Highlights: Feature leopard print bikinis and one-pieces, showing how to accessorize them.
DIY Customizations: Tutorials on incorporating leopard print into everyday items like shoes or bags.
By incorporating these trends and content ideas into your summer 2024 strategy, you’ll not only keep your content fresh and engaging but also position yourself as a fashion authority. Stay on top of current themes and aesthetics to ensure your content resonates with your audience. Happy posting!