Your Brands Feed: Track Your Favorite Brands in One Place

You have favorite brands. You check their websites for new drops. You follow them on Instagram but miss half their posts. You've got bookmarks, browser tabs, and a Notes app full of links you'll "check later." There has to be a better way.

Key Points

• Parallel lets you follow your favorite brands and set style preferences to create a personalized shopping feed that shows only the fashion you actually want to see.
• The system learns from your interactions—wishlists, likes, and follows—to deliver increasingly smart recommendations while still introducing you to exciting new discoveries.
• Your customized feed eliminates decision fatigue and ensures you never miss new drops, sales, or perfect pieces from the brands and styles you love most.

The Problem With Following Fashion Brands Today

Most people discover brands they love, then spend months playing catch-up. You remember that one brand had great jeans, but was that a restock or a new style? Did that designer drop their fall collection yet? Is that jacket you wanted finally on sale?

Meanwhile, you're:

• Manually checking 5-10 brand websites for new arrivals
• Missing launches because you didn't happen to visit that day
• Losing track of items across different retailers
• Getting buried in marketing emails you don't have time to read

Following brands shouldn't feel like work.

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Introducing Your Brands Feed

Parallel's Brands Feed solves this in the simplest way possible: follow the brands you love, and their new arrivals appear in your personalized feed automatically. No website hopping. No email overload. No FOMO about missing drops.

Here's what that means in practice:

• One feed for every brand you follow: Add 5 brands or 50—their collections show up together, filtered to your preferences. New drops from emerging designers appear right alongside restocks from your go-to basics brand.

• Never miss a launch: Following a brand means you're seeing their new arrivals as they drop, sales when they happen, and exclusive releases before they sell out. The feed prioritizes what's new from brands you actually care about.
• See it styled, not just sold: Unlike brand websites that show products on white backgrounds, our brand pages feature real creators styling the pieces. See how that dress looks dressed up, casual, in different seasons—before you buy.
• Smart alerts that matter: Wishlist an item from a brand you follow and get notified when it goes on sale or restocks in your size. No more checking back manually or hoping you remember.
• Earn while you shop: Many brands offer cashback through Parallel, so you're getting rewarded for buying from brands you already love—not just chasing whatever has the best return rate.

How to Build Your Brands Feed

1. Start with your favorites: Go to the Brands section and search for 5-10 brands you genuinely love and wear regularly. Hit "Follow" on each. These become the foundation of your feed.
2. Set your baseline preferences: In Settings > Personalization, add your size and preferred styles. This ensures your feed shows items that'll actually fit you, not everything a brand makes.
3. Let discovery happen naturally: As you browse, you'll discover new brands that match your aesthetic. Follow the ones that resonate. Your feed grows with your taste.
4. Use wishlists strategically: Save items you're considering to get price drop alerts and train Parallel's recommendations to surface similar pieces from other brands you follow.
5. Engage with creators: Discover creators wearing the garments IRL, like or save their posts, ask them questions. The more you interact, the smarter your feed becomes.

Benefits of the Parallel Shop

• Shop Like You're In Your Own Store: Your personalized feed eliminates decision fatigue by showing only brands and styles that align with your taste. No more wading through irrelevant products—just fashion that fits your lifestyle.
• Never Miss the Perfect Piece: Following brands means you'll be among the first to see new drops, exclusive collections, and limited releases from designers you actually care about. Plus, wishlist alerts ensure you never miss a sale on items you love.
• Discover While Staying True to Your Style: Parallel's recommendation system introduces you to new brands and styles that complement your existing preferences, helping you expand your fashion horizons without losing your personal aesthetic.
• Save Money on What You Actually Want: By prioritizing cashback brands and getting price drop alerts on your wishlisted items, you can focus your budget on pieces you'll genuinely love and wear.

Why Your Brands Feed Changes the Game on Parallel

• For the brand loyalist: You'll never miss a drop from your favorite designers. No more "wait, when did that launch?" moments. New collections surface automatically—you're always in the know.
• For the multi-brand shopper: Stop maintaining mental lists of which brands you need to "check on later." Your feed is the list, updated in real-time, with everything in one place.
• For the deal hunter: Price tracking meets brand following. You're not finding random sales—you're getting alerts when items from brands you love go on discount.
• For the style explorer: Following brands introduces you to their universe—not just products, but how creators style them and what the community says. You're not just shopping, you're discovering.
• For anyone with decision fatigue: Imagine opening one feed and seeing only new arrivals from brands you've chosen to follow, in your size, with creator styling and community reviews. No algorithmic chaos pushing random products. Just your brands, curated by you.

The Bottom Line

Shopping fashion online doesn't have to mean drowning in options or managing a dozen bookmarks. Parallel turns the chaotic multi-brand experience into something that actually works for how you shop—personalized, efficient, and rewarding.

Your brands. Your feed. Your way.

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Frequently Asked Questions

How is Parallel different from shopping directly on brand websites?

Shopping brand websites means checking each one individually for new arrivals, sales, and restocks. Parallel brings everything together in one feed—you follow your favorite brands once, and their collections appear automatically. Plus, you get cashback on purchases and price drop alerts on items you've wishlisted. And unlike sterile product pages, our brand pages feature real creators styling the pieces, so you see how items actually look in different outfits before you buy.

Isn't this just like ASOS or other multi-brand retailers?

ASOS curates their selection—you're limited to what they choose to carry. Parallel aggregates from multiple retailers and brands, giving you far more variety. But here's what really sets us apart: we combine Amazon-like shopping convenience (one cart, saved payment, easy checkout) with fashion-first discovery. Your feed is personalized to your followed brands and style, and product pages include real creator styling so you're not just seeing a model on white background—you're seeing how real people wear it.

Why not just use Google Shopping or browse Instagram?

Google Shopping finds products but gives you zero context—no styling inspiration, no community, no way to track brands you love. Instagram is perfect for inspiration but terrible for actually shopping—you're clicking through links, losing items, re-entering payment info across different sites.

Parallel bridges that gap completely. Discover fashion through creator posts and outfit inspiration, tap tagged garments to shop them instantly, ask fashion questions to the community, and checkout with Amazon-level convenience. Inspiration and shopping are no longer separate.

What about Amazon or other marketplaces?

Amazon has the checkout experience down—saved preferences, one-click buying, easy returns. But fashion discovery? Their algorithm pushes bestsellers and sponsored products, not pieces that match your aesthetic.

Parallel gives you Amazon's shopping convenience plus fashion-specific discovery: personalized feeds based on brands you follow, creator styling on every product page, and a community where you can actually ask "does this run small?" or "what would you pair this with?" You're not just buying—you're discovering, getting inspired, and making informed decisions.

What about LTK (LikeToKnow.it) or other influencer shopping apps?

LTK is influencer-first—you're shopping what creators promote, often heavily influenced by sponsorships and commissions. You see a cute outfit, click through, and hope the item is still available and in your size.

Parallel flips this. Your shopping feed is brand-first—personalized to your followed brands and style preferences, not whatever influencers are paid to push. However, we still provide you with the creator element where it matters: our brand and product pages feature real creators styling the pieces, so you get genuine inspiration. Plus you can ask fashion questions for your top creators and get real community answers, not just "swipe up to shop."