Edward is a menswear editor covering the latest in men’s fashion, from timeless tailoring to emerging street style. His writing blends sharp analysis with practical style advice, helping readers elevate their wardrobes and stay ahead of what’s next.
Stockholm style is Scandinavian minimalism with urban edge—clean lines, neutral tones, and effortless layering. Master the aesthetic with COS, Octobre Éditions, and NN07 for quality pieces that work season after season.
Master the art of stealth wealth with our guide to quiet luxury brands. From Massimo Dutti to Suitsupply, find timeless pieces that communicate quality over logos.
Streetwear represents more than fashion—it's a cultural movement rooted in authenticity, community, and self-expression. The community aspect remains central, with drops, collaborations, and limited releases creating shared experiences among enthusiasts.
Complete guide to Australian fashion brands—from outback heritage icons R.M. Williams and Akubra to surf pioneers Rip Curl and Billabong, coastal brands, and sustainable makers. Discover what's Australian-owned, made in Australia, and what makes Aussie menswear stand out.
A comprehensive guide to Japanese apparel brands—from heritage artisans reproducing 1940s workwear to minimalist designers and outdoor innovators. Learn which brands are truly Japanese-owned, made in Japan, or simply inspired by Japanese aesthetics.
Discover Virtual Try-On, AI Sizing, and Cash Back rewards—plus personalized feeds, price alerts, and real style inspiration. Your complete guide to the Parallel Shop.
