Parallel Creator TessM
AUTHOR
Anne
POSTED
May 20, 2025

3 minute read

Creator Spotlight: TessM

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Bio:

2x2 image of Parallel posts from creator

Tess is a Vancouver-based fashion creator known for her soft, classic style and love for all things pink. Since joining Parallel in April 2025, she’s brought a dreamy, feminine vibe to the platform, curating looks that are equal parts cute, romantic, and effortlessly stylish. Whether she’s in a ruffled dress or pastel denim, Tess’s outfits always exude charm and confidence. Her favorite brands—PrettyLittleThing, Rockstar Original, and Fabletics—reflect her flair for playful yet polished pieces. You can also follow her fashion journey on Instagram: @tessmcparland.

TessM Profile Highlights

Outfit Tagging: On average, Tess tags 3.94 items per post and includes the correct purchase URL. Tagging all of the outfit items increases exposure on Parallel.

Community Engagement: Tess has won 6 challenges with her stylish posts! Posts selected as community challenge winners are boosted in feeds.

Has Profile Measurements: This enables shoppers who share body dimensions similar to Tess to see her posts in the “Parallels” feed, increasing her views.

Cohesive Aesthetic: Scrolling through her profile you’ll notice Tess’ profile is cohesive and uniform. From photo styles to colors & backgrounds, her posts seamlessly fit together to create a consistent profile aesthetic with lots of pink!

Top Vibes

3x1 image of TessM posts with the associated vibe overtop

Favourite Brands

TessM’s top 3 most-tagged brand logos

Why Creators Love Parallel

Easily post and tag your outfits — Our system auto-adds garment dots onto your post to make shopping easy.

Auto-affiliate tagging — No applications or special links are required. Just link directly to where you bought the item.

Measurements — Shoppers see creators who share similar body measurements, and the size recommender tool advises on the right size to select.

Commissions — Earn affiliate commission when someone shops from your post.

Monetize Views — Join our Creator Fund to earn cash from views on your posts.

Challenges — Enter challenges to win challenges or create your own to drive more traffic your way.


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