8 Viral Holiday Content Ideas for UGC Fashion Content Creators.
The holidays are a golden opportunity for fashion creators. Everyone is in festive mode, searching for ideas, whether it’s outfits for parties, cozy winter looks, or gift suggestions. If you’re a creator, this is your moment to give into this craze. Your audience is already primed for inspiration, so let’s dive into some simple but effective holiday content ideas that will keep your feed fresh and engaging through the season.
1. Holiday Outfit Lookbooks
One of the easiest ways to keep your audience engaged is with a holiday outfit lookbook. People are already looking for outfit ideas, whether it’s for Christmas dinner, office parties, or casual meet-ups with friends. You could put together a series of posts, like “5 Days of Holiday Looks”. These looks could showcase a mix of styles: something cozy, something fancy, and something in between. Try and keep it simple: record short videos or take some mirror selfies and share where your pieces are from. Your audience doesn’t need a complicated production; they just want good and wearable ideas.
Example: Creators like @EmmaHill do a great job of keeping it real with winter looks. Her posts are all about cozy knits paired with statement coats, nothing over-the-top, just practical but polished outfits that people can recreate. Consider focusing on realistic but stylish looks that people can pull off.
2. Holiday Sales Hauls
Holiday sales are huge, and people love to see what other people are grabbing during all the seasonal discounts. Haul videos or posts are super easy to make and always get a lot of engagement. Partner with some brands if you can, or simply show off what you bought during the sales and share how you’re planning to style the pieces. People love getting honest reviews, especially when it comes to sales and the best deals.
Remember: Your followers get notified when products go on sale once they add them to their Parallel Wishlist.
3. Gift Guides That Actually Help
Gift guides are an obvious go-to during the holidays, but they work because people are always looking for help when it comes to gift shopping. You can break your guide into different categories to make it easier for your audience to find what they’re looking for. Try something like Gifts Under $50 or Luxury Gifts for Fashion Lovers. You can share trendy items you love, and if you’ve got affiliate links - that’s a bonus. The key here is making it easy for people to shop directly from your posts.
Example: A great idea might be to put together a “Holiday Gift Guide for Fashion Lovers”. Think of featuring items like faux fur jackets, handbags, or sleek winter boots. You could even do an Instagram or TikTok roundup, showing off the items and why you love them. Don’t forget post your outfits to Parallel for instant affiliate tagging so you can earn commissions when people shop from your posts.
4. Share Your Holiday Prep
Sometimes the most engaging content isn’t about the end product, but the process. Consider showing your followers how you’re preparing for the holidays. This could be a glimpse into your closet as you pick out what to wear to different events. It could also be a look at how you’re planning your holiday content. It doesn’t have to be overly produced. Remember people love to see the real, everyday stuff. Whether it’s stories of you wrapping gifts, behind-the-scenes of a photoshoot, or even just prepping your Christmas shopping list, these little moments create a stronger connection with your audience.
5. Holiday Party Outfit Ideas
Holiday parties are a staple of the season, and your followers are likely searching for outfit ideas. Help them out by sharing a few looks for different kinds of events. Maybe one post is for a laid-back, casual gathering, and another is for a more formal party. It’s easy content that people are definitely looking for. Take note of holiday party trends like sequins, velvet, and statement coats are always big, so incorporate those into your posts.
Example: You can take the “Splurge vs. Save” approach and show off a fancy, high-end party look next to a budget-friendly version. This way, your content will cater to a wider audience - those who want to invest in something special and those who are sticking to a budget but still want to look amazing.
6. New Year’s Eve Outfit Inspiration
New Year’s Eve is all about dressing up and going all out. People want something sparkly, bold, and fun. Put together a post or video showing off your favorite looks for NYE parties. Show how your followers can take a basic NYE outfit and make it stand out with just the right accessories or styling.
Example: Try doing a “Multiple Ways to Wear Sequins” post or video. Show a full-on sequin dress for those who want to go big, a sequin blazer for a bit more of a toned-down but chic vibe, and a look that incorporates sequin accessories for those who want to keep it simple.
7. 2025 Fashion Trend Predictions
The end of the year is the perfect time to talk about what’s next in fashion. Your followers will love hearing about what you think will be big in 2025. You can predict upcoming trends and maybe even sneak in some outfits that reflect those trends. This makes for fun content, and it positions you as someone who’s ahead of the curve. Share your thoughts on colors, fabrics, and styles you think will dominate in the coming year, and give your audience some tips on how to stay on trend.
8. Cozy Loungewear Lookbooks
Not every holiday outfit has to be for a party. Plenty of people are spending their downtime at home, hanging out with family, or lounging around the house watching holiday movies. That’s why you might want to consider loungewear content. You can do a lookbook featuring cozy pajamas, oversized sweaters, or comfy sets. These relaxed, practical looks are relatable and easy for your followers to recreate. It’s a great way to balance out the glitz and glamour of holiday parties with something more low-key.
Reminder: make sure you post your outfits to Parallel for instant affiliate tagging so you can earn commissions when people shop from your posts.