The 6 Creator Funds You Should Join: TikTok, YouTube, Parallel, and More
The world of content creation offers incredible opportunities to make money, and creator funds are one of the easiest ways to start earning. Platforms like TikTok, YouTube, and Parallel have launched programs that reward creators for producing content that drives engagement. However, each platform has different requirements and payouts; some are easier to join than others. In this guide, we’ll break down some of the top creator funds, explain how to join and rank how tough it is to get started as a new creator.
1. TikTok Creator Fund
TikTok’s Creator Fund is well-known and fairly accessible. To be eligible, you’ll need to meet a few key requirements: Be at least 18 years old. Have at least 10,000 followers. Generate 100,000 video views over the last 30 days. Follow TikTok’s Community Guidelines and be located in an eligible country.
How it pays: TikTok pays creators based on views, engagement, and the overall performance of their content. The payout rate is somewhat mysterious, but many creators earn a few cents per 1,000 views. The payout may seem small, but thanks to TikTok’s viral potential, a hit video can bring in substantial earnings.
Ease of joining: Moderate. Reaching 10,000 followers and 100,000 views takes time, but TikTok’s algorithm boosts viral content, which can make growth a little easier for newcomers.
2. YouTube Partner Program
YouTube’s Partner Program (YPP) is one of the most profitable ways to monetize content, but it’s also one of the toughest to qualify for. Here’s what you need: At least 1,000 subscribers. 4,000 valid public watch hours in the past year. A linked Google AdSense account. YouTube-approved content that follows monetization policies.
How it pays: YouTube creators make money through ad revenue, channel memberships, Super Chats, and more. Payouts depend on ad views, viewer location, and engagement. CPM (cost per 1,000 impressions) typically ranges between $1 to $20, depending on the niche and audience.
Ease of joining: Hard. The 4,000 watch hours requirement is the biggest hurdle for most new creators. Getting to that point usually requires consistent uploads, audience engagement, and a solid content strategy.
3. Parallel Creator Fund
Parallel is an innovative platform that connects fashion lovers, allowing them to share their outfits, find size matches, and make confident shopping decisions. It rewards UGC (user-generated content) creators who engage with the community by sharing their style insights.
How to Join: To qualify for the Parallel Creator Fund, you must meet the following criteria: Complete Account Setup: Ensure all necessary information is filled out in your profile. Account Age: Your account must be at least 60 days old. Approved Posts: Have at least 10 approved posts on the platform. Total Views: Reach a minimum of 25,000 total views on your posts. Eligible Countries: The Creator Fund is available in specific countries. If you’re not in an eligible country, you’ll be placed on a waiting list. Once you meet these requirements, you can apply to join. After your application is approved, you’ll start earning money based on real-time views on your posts.
How it pays: Earnings on Parallel are tied directly to the engagement your content generates. The more views your posts get, the higher your earnings. Creators are also paid commissions for sales on tagged items.
Ease of joining: Moderate. Although there aren’t high follower or watch-time thresholds, it does take consistent effort to reach the view count and maintain an active presence. Once you’re in, though, the platform offers various ways to maximize your earnings through community engagement and content promotion.
4. Facebook (Meta) Creator Fund
Meta’s programs, including Facebook and Instagram, are designed to reward creators for original content. Depending on the program (such as Reels Play Bonuses or In-Stream Ads), here’s what you typically need: A Creator or Business account. Consistent video content. Reaching certain thresholds for views or followers.
How it pays: Meta offers several ways to earn, including ad revenue, subscriptions, and bonus payouts. Payouts heavily depend on the number of views and engagement your content generates.
Ease of joining: Hard. Meta tends to favor creators with already large followings, so for newer creators, it can take a lot of time and effort to meet the necessary criteria.
5. Snapchat Spotlight
Snapchat’s Spotlight program is aimed at encouraging creators to submit viral Snaps to their Spotlight feed. Unlike other platforms, Snapchat doesn’t require a minimum number of followers to start earning.
How it pays: Snapchat gives away millions of dollars each month to creators with the best-performing Snaps. This can mean big earnings if your content goes viral.
Ease of joining: Easy. The lack of follower requirements makes Snapchat Spotlight a great option for new creators. Even if you’re just getting started, if your Snap gains traction, you can make money.
6. Pinterest Creator Fund
Pinterest has increasingly focused on growing its content creator ecosystem, launching a creator fund to support underrepresented groups. Pinterest’s Creator Fund is a bit more specialized than other programs but provides financial and strategic support for creators within the fashion, beauty, wellness, and food niches. To join, you’ll need: To apply during one of Pinterest’s open enrollment periods typically announced through their website. Be part of a niche category that Pinterest is looking to support at the time. Provide content that matches Pinterest’s guidelines for creativity and originality.
How it pays: Pinterest’s creator fund isn’t just a direct payout for content performance. Instead, they offer stipends, equipment, advertising credits, and a personalized coaching experience to help creators grow.
Ease of joining: Hard. Since Pinterest focuses on specific creators from underrepresented communities and offers a more structured application process, it’s less accessible to a general audience, making it difficult for new creators to enter.
Ranking Creator Funds by Difficulty to Join
Snapchat Spotlight – Easy Parallel Creator Fund – Moderate TikTok Creator Fund – Moderate Pinterest Creator Fund – Hard YouTube Partner Program – Hard Facebook (Meta) Creator Fund – Hard
Final Thoughts
There are many ways to start making money as a creator, but not all funds are created equal. For new creators, Snapchat Spotlight and Parallel offer accessible entry points. TikTok’s viral potential makes it a good option if you can hit their eligibility requirements. Meanwhile, YouTube and Meta offer more robust monetization but are harder to join due to their follower and watch-time thresholds. The key is to choose the fund that aligns best with your strengths and goals.