The 5 Creator Funds You Should Join to Earn as a Nano Influencer

The world of content creation offers incredible opportunities to make money, and creator funds are one of the easiest ways to start earning. Platforms like TikTok, YouTube, and Parallel have launched programs that reward creators for producing content that drives engagement. However, each platform has different requirements and payouts; some are easier to join than others. In this guide, we’ll break down some of the top creator funds, explain how to join and rank how tough it is to get started as a new creator.

1. Parallel Creator Fund

Parallel is a fashion-forward platform that’s perfect for nano influencers who love sharing their personal style. It rewards user-generated content and community engagement, making it an accessible option for those just starting out.

Eligibility Requirements:

• Complete your account setup.

• Be active for at least 60 days.

• Have at least 10 approved posts.

• Accumulate a total of 25,000 views across your posts.

How it Pays

Parallel rewards creators based on real-time views and offers commissions on tagged item sales. It’s designed to help influencers monetize their passion for fashion, no matter their follower count.

Ease of Joining

Easy. With no follower thresholds or minimums, Parallel’s creator fund is easily accessible for creators of all sizes. Consistent posting and community engagement are key to maximizing earnings. Once you’re in, the earning potential grows with your activity.

2. Snapchat Spotlight

Snapchat’s Spotlight program is one of the most accessible options for nano influencers. Unlike other platforms, there are no follower or content history requirements to start earning.

How it Pays

Snapchat pays creators whose Snaps perform well on the Spotlight feed. With millions of dollars distributed monthly, even a single viral Snap can lead to significant earnings.

Ease of Joining

Easy. The lack of follower requirements makes this an excellent option for nano influencers. All you need is engaging, creative Snaps that resonate with Snapchat’s audience.

3. Pinterest Creator Fund

Pinterest’s Creator Fund is geared toward underrepresented groups and niche creators in areas like fashion, beauty, wellness, and food. While it’s less accessible, it offers resources that can help nano influencers grow.

Eligibility Requirements

• Apply during open enrollment periods.
• Align with a niche category that Pinterest is actively supporting.

Produce content that meets Pinterest’s creativity and originality standards.

How it Pays

Instead of direct payouts for content views, Pinterest offers stipends, advertising credits, equipment, and coaching to help creators expand their reach and impact.

Ease of Joining

Hard. Pinterest’s focus on specific niches and a structured application process make it more exclusive, but it’s a valuable opportunity for influencers who meet the criteria.

4. YouTube Partner Program

YouTube’s Partner Program (YPP) is perfect for nano influencers passionate about creating longer-form content, but it’s also one of the more challenging programs to qualify for.

Eligibility Requirements

• Have at least 1,000 subscribers.
• Accumulate 4,000 public watch hours in the past 12 months.
• Link a Google AdSense account.
• Follow YouTube’s monetization policies.

How it Pays

YouTube creators earn through ad revenue, channel memberships, Super Chats, and more. CPM rates vary widely depending on the niche, but dedicated nano influencers can build a sustainable income over time.

Ease of Joining

Hard. The 4,000 watch hours requirement is a significant hurdle, but consistent, high-quality uploads can help you build momentum.

5. Facebook (Meta) Creator Fund

Meta’s creator programs, including Facebook and Instagram, reward influencers for original content through initiatives like Reels Play Bonuses and In-Stream Ads. However, these programs are better suited to creators with larger followings.

Eligibility Requirements

• Have a Creator or Business account.
• Post consistent video content.
• Meet specific thresholds for views or followers, which vary by program.

How it Pays

Meta offers ad revenue, subscription models, and bonus payouts. Earnings are tied to the performance of your content, with higher payouts for more views and engagement.

Ease of Joining

Hard. The platform tends to prioritize creators with established audiences, making it challenging for nano influencers to qualify early on.

Ranking Creator Funds by Difficulty to Join

• Parallel Creator Fund – Easy
• Snapchat Spotlight – Easy
• Pinterest Creator Fund – Hard
• YouTube Partner Program – Hard
• Facebook (Meta) Creator Fund – Hard

Final Thoughts

For nano influencers, starting with accessible platforms like Snapchat Spotlight and Parallel can help you earn while building your presence. While programs like YouTube and Meta take more time to qualify for, they offer significant earning potential as you grow. Choose the fund that aligns with your niche and goals, stay consistent, and watch your influence—and earnings—expand.