How to Grow As a Remote Content Creator During the Holidays

The holidays are the perfect time for content creators to connect with their audience, and grow their platform. The holiday season is packed with the potential to expand your reach. Below are some ideas to consider when planning your content over the next two months:

1. Create a Holiday Fashion Lookbook

Gather your favorite holiday outfits and present a curated holiday fashion lookbook. Try putting them together in a visually stunning format. Pro Tip: Turn your lookbook into a downloadable PDF for email subscribers or an Instagram carousel with swipe-through outfit ideas. For extra engagement, use Pinterest to create a collection that mirrors the lookbook’s aesthetic, helping your audience shop your recommendations directly.

2. Nostalgic Holiday Looks

Recreate iconic holiday outfits from movies or past decades. People love a trip down memory lane (especially during the holidays). Think Mean Girls’ “Jingle Bell Rock” outfits for a cheeky twist. Channel ‘90s vibes with slip dresses layered over turtlenecks or oversized plaid looks. This type of content is fun and relatable, making it highly shareable.

3. Holiday Capsule Wardrobes

Simplify holiday dressing for your audience by creating a capsule wardrobe that can make multiple outfits for different occasions. Focus on versatile staples like: A velvet blazer for work and parties. A satin skirt that transitions from day to night. A cozy knit sweater that works with leather pants or midi skirts. Create reels showing how to style each piece for different holiday events.

4. Style Content for Every Holiday Occasion

Offering outfit inspiration tailored to specific events: Work Party Chic: Stylish yet professional outfits that still have a holiday touch. Family-Approved Fits: Cozy yet polished looks with oversized knits, midi skirts, and boots. Glam for NYE: Statement dresses, bold accessories, or monochromatic outfits. Create a TikTok series, blog post, or Parallel posts with shoppable links for maximum engagement.

5. New Year’s Resolutions and Goal Setting

Use the end of the year to reflect on 2024 and plan for 2025. Share: Highlights and lessons learned as a creator. Trends you’re leaving behind in 2024 and what you’re excited about for 2025. This builds a deeper connection with your audience and invites them to engage with their own reflections.

6. Sustainable Holiday Tips

Because sustainability is a growing focus for many. Inspire your audience with eco-friendly ideas for the holidays: Gift-wrapping alternatives like fabric or recycled paper. Sustainable holiday fashion, such as thrifted pieces or brands with ethical practices. For fashion creators, highlight thrifted holiday outfits and show how you’ve styled them.

7. 12 Days of Content Challenge

Keep your audience coming back with a “12 Days of Content” challenge. Dedicate each day to a holiday theme: For example: Day 1: Styling a holiday party outfit. Day 2: DIY holiday gift ideas. Day 3: Behind-the-scenes decorating your tree. Use Instagram stories, reels, or TikToks to keep the momentum alive.

8. Behind-the-Scenes Holiday Prep

Audiences love seeing the real side of their favorite creators. Post authentic moments of your holiday prep: Wrapping presents and adding personal touches. Decorating your home or studio Prepping outfits for holiday photoshoots. Fashion creators can take this further with GRWM (Get Ready With Me) videos for events or styling vlogs, giving followers insight into your creative process.

9. Holiday Gift Guides

Gift guides might be one of the biggest holiday hits for content creators. Make yours stand out by targeting niche audiences: “Top Gifts for Trendy Minimalists.” “Best Budget-Friendly Finds for Fashionistas.” “Sustainable Gifts for the Eco-Chic.” Or whatever categories you think your audience might fit into Use Affiliate links and Parallel to link these gift ideas to monetize your guides, (consider styling wearable the pieces to add your personal touch.)

How to Use These Ideas to Grow as a Content Creator

Catch People’s Attention Early People love the holidays, and much of their excitement comes from the planning process, which often begins in November or even earlier. Use ideas like creating the holiday capsule wardrobe or lookbook to capture that anticipation. By sharing festive content before the season fully starts, you position yourself at the forefront or “go-to” for their holiday inspiration.

Engage and Hook Your Existing Audience Consistency is everything. Use ideas like the 12 Days of Content challenge or behind-the-scenes holiday prep to build anticipation and keep your audience engaged. The more consistent and exciting your posts, the more loyal and connected your audience becomes.

Position Yourself as a Holiday Resource By creating valuable content like outfit ideas, capsule wardrobes, and gift guides, you establish yourself as a leader during the holidays. Followers will come to your page for ideas and inspiration. You will in turn make your content a go-to resource during this season.

Carry the Momentum Beyond the Holidays The holidays are a great time to attract new followers and deepen relationships with existing ones. By the time the season is over, you’ll find that many of these new connections stick around. A more engaged audience is more likely to continue interacting with your content into the new year. In turn this will set the stage for long-term growth in your content creation journey.