4 Steps to Follow for Every Post

Posting on Parallel is all about real people (and not just models) showing off their best outfits and sharing how they fit. Tag where you bought your items and what size you wear to help others shop your look. Follow these 4 steps every time you make a Parallel post for the best performance and results.

STEP ONE: Upload Photos of Your Outfit

Take photos of yourself in your best outfits and upload them directly from your phone or computer.

Requirements

• Photos must be of you.
• Only outfit photos are allowed.
• Only have yourself in the photo.
• Ensure the photos aren’t blurry.
• Only have one outfit showcased in each post.
• Make sure the clothing is visible in your photos.

Additional Tips

• Full-body shots of your outfit work best.
• Mirror selfies are welcome.
• Posts with multiple photos have higher engagement.
• Avoid filters, they can obscure how clothing looks.

STEP TWO: Tag Your Outfit

Let people know where to buy your outfit, the size you bought, and how it fits.

A: ADD YOUR ITEMS

Tap the “Add New Item” or “Add From Wardrobe” button. The wardrobe contains previously tagged items on approved posts. When adding a new item, tap the “Select a Brand” field to search for the brand. Once you’ve found your brand, select it and click next. New brands can be requested if your desired brand isn’t yet in our system.

B: LINK YOUR ITEMS

Linked items allow you to earn a commission when someone buys from your post. Posts with correct links are promoted and earn higher engagement.

Option 1 - Search Product Parallel has some brand’s product catalogs for easy tagging. If this option is available, search the catalog and select your item.

Option 2- Provide Link Copy & paste the link where people can buy your item.

Additional Tips

• If you bought a pair of Nike shoes on SSENSE, and are uploading the SSENSE link, select Nike as the brand.
• Be sure to test that your links work.
• If you can’t find the item, leave “Purchase Link” empty and select “Can’t find the link? Skip”.

C: ADD ITEM DETAILS

Fill out garment sex, type, size, color, etc…

D: LEAVE A REVIEW

Leaving a review helps others shop your outfit and find the right size. Reviews with helpful information have higher engagement and make more sales.

Additional Tips

• A minimum of one item must be tagged.
• Tagged items must be what you’re wearing in your photos.
• Consider what you like seeing when shopping for clothing online.
• Get creative! Fun, stylish photos get higher engagement.

STEP THREE: Describe Your Post

Tags are like hashtags that help describe your outfit. Posts with tags, a location, and a description get more exposure. Remember, people are deciding whether or not to buy from your posts, so give them as much relevant information as possible to help them make a decision. If another Parallel creator inspired your outfit, tag them so they get notified.

STEP FOUR: Submit Your Post

Ready to share your outfit with the Parallel community? Select “Submit”. Posts are typically reviewed within a few hours. Members of Parallel’s Creator Fund get their posts auto-approved. If your post isn’t ready, save it as a draft and finish it later.