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What is UGC Marketing? User-Generated Content Marketing ExamplesIn digital marketing, User-Generated Content (UGC) has emerged as a powerful tool for brands to engage with their audience in a more authentic and relatable manner. UGC marketing involves leveraging content created by consumers rather than the brand itself, promoting a community-driven approach to brand promotion.Understanding UGC and its Relationship Between Creators and BrandsUser-generated content (UGC) refers to any content, be it text, videos, images, reviews, etc., created by people rather than brands. This content is often shared on social media or other online platforms and can include anything from product reviews to creative photoshoots featuring a brand’s products. The relationship between creators (users) and brand...