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How to Get Customer-Generated Content (CGC) for Consumer MarketingCustomer- generated content (CGC), is one of the best tools a brand can use to connect with its audience. CGC is content created by your actual customers. This can be through photos, videos, reviews, and testimonials that showcase your products in their real lives. It’s the digital version of word-of-mouth marketing, and it works because it feels real.Why is it so effective?People trust other people, not ads. CGC stands out because it’s authentic. It shows potential customers what your products look like in everyday use, not just in a polished photoshoot. It builds trust and credibility in a way traditional marketing can’t replicate. Brands like Glossier, Shein, and even local coffee shops have been using CGC to great effect...