Shopping for fashion online can feel overwhelming—endless scrolling through brands you don't love, sizes that don't fit, and styles that aren't you. What if your shopping experience could be as unique as your personal style? With Parallel's personalized recommendations and brand following features, you can create a custom fashion feed that feels like it was designed just for you.
Key Points
- Parallel lets you follow your favorite brands and set style preferences to create a personalized shopping feed that shows only the fashion you actually want to see.
- The system learns from your interactions—wishlists, likes, and follows—to deliver increasingly smart recommendations while still introducing you to exciting new discoveries.
- Your customized feed eliminates decision fatigue and ensures you never miss new drops, sales, or perfect pieces from the brands and styles you love most.
What's New
Parallel now lets you curate your own personalized shopping experience by following your favorite brands and customizing your style preferences. Instead of seeing random products from thousands of brands, your Shop feed becomes a carefully tailored collection of items that match your taste, size, and shopping habits. Think of it as creating your own personal department store—featuring only the brands you love, the styles you wear, and the deals you want.
This isn't just basic filtering. Our system learns from every interaction to make your recommendations smarter over time, while still introducing you to exciting new discoveries that fit your evolving style.
How It Works
- Set Your Style Foundation - Open your profile menu, go to Settings > Personalization, and select your preferred clothing types and outfit styles to establish your fashion DNA
- Follow Your Favorite Brands - Navigate to the Brands section and search for brands you love, clicking 'Follow' to prioritize their new arrivals and collections in your feed
- Build Smart Wishlists - Save items you're interested in to automatically train Parallel's system while getting notified of price drops and restocks
- Connect with Like-Minded Creators - Follow fashion creators whose style resonates with you to see their outfit posts and styling inspiration
- Engage Authentically - Like, comment, and explore collections that catch your eye—every interaction makes your recommendations more accurate and personalized
Why It Matters
Shop Like You're In Your Own Store: Your personalized feed eliminates decision fatigue by showing only brands and styles that align with your taste. No more wading through irrelevant products—just fashion that fits your lifestyle.
Never Miss the Perfect Piece: Following brands means you'll be among the first to see new drops, exclusive collections, and limited releases from designers you actually care about. Plus, wishlist alerts ensure you never miss a sale on items you love.
Discover While Staying True to Your Style: Parallel's recommendation system introduces you to new brands and styles that complement your existing preferences, helping you expand your fashion horizons without losing your personal aesthetic.
Save Money on What You Actually Want: By prioritizing cashback brands and getting price drop alerts on your wishlisted items, you can focus your budget on pieces you'll genuinely love and wear.
FAQs
How do I find brands that aren't showing up in my search? If you can't find a specific brand in our search, you can request it be added to Parallel through the Create a Post page. Our team regularly adds new brands based on user requests.
Will following brands limit my discovery of new styles? Not at all! Following brands increases their visibility in your feed, but Parallel still introduces you to complementary styles and similar brands you might love. The algorithm balances your preferences with smart discovery.
How long does it take for my preferences to affect my recommendations? You'll start seeing changes immediately after updating your settings, but the system becomes more accurate as you engage with the platform. Expect significantly better recommendations within your first week of active use.
Can I change my style preferences as my taste evolves? Absolutely! Your style preferences can be updated anytime in Settings > Personalization. Your feed will adapt to reflect your evolving fashion interests.
What happens if I follow too many brands? There's no limit to how many brands you can follow, but following too many might dilute your feed's focus. We recommend starting with 10-15 brands you genuinely shop from and adding more as you discover new favorites.
Do my personalization settings affect what other users see from my posts? No—your personalization settings only impact what you see in your own Shop feed. Your posts remain visible to the broader Parallel community based on their interests and engagement patterns.
Ready to Create Your Perfect Fashion Feed?
Start building a shopping experience that truly understands your style. Follow your favorite brands, set your preferences, and watch as Parallel transforms into your personal fashion destination.
At Parallel, we believe your shopping experience should be as individual as you are. By putting you in control of your fashion discovery, we're helping you build a wardrobe you love while connecting you with a community that shares your passion for authentic style.
